First developed by producer Joan Ganz Cooney to use all the entertaining tools of commercial television to teach preschool aged children, the series was also a notable effort to use public television to reach minority and low-income communities who otherwise lacked educational opportunities. Sesame Street (1969-present) is the longest-running children’s television series in American history, and one of the most influential and impactful programs in the history of the medium. The top of the sign reads “CTW” for Children's Television Workshop, with “Sesame Street” painted below. Object Details producer Children's Television Workshop Children's Television Workshop Description This green and yellow wooden street sign decorated the set of Sesame Street until 1979. ![]() ![]() Eliot Elisofon Photographic Archives, African Art.
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